Dashboard • Web App • 2022
CREDITS
CLIENT
Banco ABC Brasil
ROLE
Staff UX Designer
TIME LINE
4 Months
RESPONSABILITIES
• Research and discovery process
• Competitor analysis
• Facilitate workshops
• Technical viability
• Visual Design
• Prototyping
• Usability testing
RESUME
In 2020, amid a pandemic, I was invited to join an initiative by Banco ABC Brasil to create a platform for trading precatory asset claims.
The process was entirely analog and bureaucratic. Additionally, it relied on external services where the user had no visibility of the trading of these assets until their acquisition, making it a product with low demand and accessibility.
There was a significant amount of business being lost every year, so there was a desire to make it happen.
The main goal was to digitize this process. The platform needed to be practical and have clear communication at every step of the negotiation.
Work plan
Process
Desk research
We carry out desk research to collect initial data, analyze market trends, and support strategic decisions. This allowed us to identify knowledge gaps, save time and resources, and efficiently validate hypotheses, supporting the strategic development of the solution.
Qualitative and quantitative research
We carry out research together with clients to obtain real data that guides business objectives and clarifies the complexity of information, to meet the needs of the market and customers.
CSD Matrix
We created an alignment matrix with stakeholders to raise certainties, assumptions and doubts about business, technology and user needs.
Personas
Using the Desk and qualitative research, we created personas for the business’s ideal customers. Based on real data on customer behavior and demographic characteristics, as well as personal stories, motivations, goals, challenges and concerns.
Blueprint service
We developed a blueprint service to efficiently map the customer journey. This includes the first contact, collaborative actions, lines of interaction and visibility, support and internal processes. Our focus is to understand how the service works across all touchpoints with the client, from start to finish, prioritizing time, evidence and delivering value.
Benchmarking
We perform detailed benchmarking to keep our solution competitive. By analyzing similar products on the market, we identify best practices, innovations and quality standards. We find areas for improvement and inspire innovation, ensuring we are always at the forefront of delivering value to customers.
Priority Matrix (Impact x Effort)
We use a matrix to classify tasks and resources based on urgency and importance. From this we make more informed decisions about where to focus efforts and resources, ensuring the greatest value for our customers and the business.
User story mapping
We implemented user story mapping to understand the product from their perspective. This allowed us to anticipate your experience with the platform, identify how the product alleviates your pain, define essential flows and determine the Minimum Viable Product (MVP) to deliver effective value.
NEXT WORK
© 2026 Túlio Leite. All rights reserved.
This portfolio is currently in beta but is constantly updated. Some details are not present or available to the public because they are protected by the NDA – Non-Disclosure Agreement and all legal matters are governed by the laws of the state of Lisbon, Portugal.