Dashboard • Web App • 2022

Digitize the asset trading process

Digitize the asset trading process

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CREDITS

CLIENT

Banco ABC Brasil

ROLE

Staff UX Designer

TEAM

Natália Favrin Keri

Priscila Cardoso

Rafael Rosenhayme

Roberta Larisse

Vitor Correia Dias

TIME LINE

4 Months

RESPONSABILITIES

• Research and discovery process
• Competitor analysis
• Facilitate workshops
• Technical viability
• Visual Design
• Prototyping
• Usability testing

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RESUME

In 2020, amid a pandemic, I was invited to join an initiative by Banco ABC Brasil to create a platform for trading precatory asset claims.

The process was entirely analog and bureaucratic. Additionally, it relied on external services where the user had no visibility of the trading of these assets until their acquisition, making it a product with low demand and accessibility.

There was a significant amount of business being lost every year, so there was a desire to make it happen.

The main goal was to digitize this process. The platform needed to be practical and have clear communication at every step of the negotiation.

Work plan

Process

Desk research

We carry out desk research to collect initial data, analyze market trends, and support strategic decisions. This allowed us to identify knowledge gaps, save time and resources, and efficiently validate hypotheses, supporting the strategic development of the solution.

Desk research

We carry out desk research to collect initial data, analyze market trends, and support strategic decisions. This allowed us to identify knowledge gaps, save time and resources, and efficiently validate hypotheses, supporting the strategic development of the solution.

Qualitative and quantitative research

We carry out research together with clients to obtain real data that guides business objectives and clarifies the complexity of information, to meet the needs of the market and customers.

Qualitative and quantitative research

We carry out research together with clients to obtain real data that guides business objectives and clarifies the complexity of information, to meet the needs of the market and customers.

CSD Matrix

We created an alignment matrix with stakeholders to raise certainties, assumptions and doubts about business, technology and user needs.

CSD Matrix

We created an alignment matrix with stakeholders to raise certainties, assumptions and doubts about business, technology and user needs.

Personas

Using the Desk and qualitative research, we created personas for the business’s ideal customers. Based on real data on customer behavior and demographic characteristics, as well as personal stories, motivations, goals, challenges and concerns.

Personas

Using the Desk and qualitative research, we created personas for the business’s ideal customers. Based on real data on customer behavior and demographic characteristics, as well as personal stories, motivations, goals, challenges and concerns.

Blueprint service

We developed a blueprint service to efficiently map the customer journey. This includes the first contact, collaborative actions, lines of interaction and visibility, support and internal processes. Our focus is to understand how the service works across all touchpoints with the client, from start to finish, prioritizing time, evidence and delivering value.

Blueprint service

We developed a blueprint service to efficiently map the customer journey. This includes the first contact, collaborative actions, lines of interaction and visibility, support and internal processes. Our focus is to understand how the service works across all touchpoints with the client, from start to finish, prioritizing time, evidence and delivering value.

Benchmarking

We perform detailed benchmarking to keep our solution competitive. By analyzing similar products on the market, we identify best practices, innovations and quality standards. We find areas for improvement and inspire innovation, ensuring we are always at the forefront of delivering value to customers.

Benchmarking

We perform detailed benchmarking to keep our solution competitive. By analyzing similar products on the market, we identify best practices, innovations and quality standards. We find areas for improvement and inspire innovation, ensuring we are always at the forefront of delivering value to customers.

Priority Matrix (Impact x Effort)

We use a matrix to classify tasks and resources based on urgency and importance. From this we make more informed decisions about where to focus efforts and resources, ensuring the greatest value for our customers and the business.

Priority Matrix (Impact x Effort)

We use a matrix to classify tasks and resources based on urgency and importance. From this we make more informed decisions about where to focus efforts and resources, ensuring the greatest value for our customers and the business.

User story mapping

We implemented user story mapping to understand the product from their perspective. This allowed us to anticipate your experience with the platform, identify how the product alleviates your pain, define essential flows and determine the Minimum Viable Product (MVP) to deliver effective value.

User story mapping

We implemented user story mapping to understand the product from their perspective. This allowed us to anticipate your experience with the platform, identify how the product alleviates your pain, define essential flows and determine the Minimum Viable Product (MVP) to deliver effective value.

Landing page

Landing page

Dashboard

Dashboard

NEXT WORK

ABC Brasil

ABC Brasil

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© 2025 Túlio Leite. All rights reserved.

This portfolio is currently in beta but is constantly updated. Some details are not present or available to the public because they are protected by the NDA – Non-Disclosure Agreement and all legal matters are governed by the laws of the state of Lisbon, Portugal.

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